Choose the creator deal before you negotiate the details.
Pick a repeatable structure for distribution, production, or an ongoing relationship. Darwin then classifies the goal, finds the right creators, and makes deliverables, rights, cadence, acceptance, and payment explicit.
One-time placements
Use these when the creator publishes once. Embedded placements are defined segments inside broader content; native placements are dedicated sponsorships in the creator’s normal voice.
Embedded placement
Arrange one embedded creator placement inside a broader YouTube video. Confirm the segment length, talking points, placement window, link and code, approval boundary, usage rights, deadline, and price.
Start this goalOne-timeNative placement
Book one native creator placement developed in the creator’s usual editorial style. Agree on the concept, platform, disclosure, deliverable, review boundary, usage rights, publication date, and price.
Start this goalOne-time production
Use these when the value is the content itself. UGC filming produces assets for brand-owned channels; a custom integration handles a bespoke format or production model.
UGC filming
Hire a creator for one-time UGC filming. Define the concepts, hooks, shot list, edited cuts, raw-footage delivery, revision limit, brand usage rights, deadline, acceptance criteria, and total fee. Creator posting is not required.
Creative brief.pdfStart this goalOne-timeCustom integration
Negotiate a one-time bespoke custom creator integration for this launch. Make the format, production responsibilities, distribution, approvals, rights, success evidence, timing, cancellation, and price explicit.
Integration brief.pdfStart this goalRecurring partnerships
Use a fixed-term recurring structure when consistency matters. Weekly series optimize for a repeatable format; monthly retainers reserve capacity and define a predictable package.
Weekly content series
Set up a weekly creator content series for eight weeks. Define the recurring format, weekly volume, review window, publication schedule, usage rights, reporting, missed-delivery remedy, renewal, and weekly price.
Start this goalMonthlyMonthly creator retainer
Set up a monthly creator content retainer for six months. Agree on reserved capacity, monthly deliverables, response time, approvals, rights, reporting, rollover, renewal, cancellation, and monthly fee.
Start this goalCustom
If none of the repeatable structures fit, Darwin keeps the goal custom and builds the commercial terms from the facts you provide.